M&C Saatchi

Media and Advertising
W1F

A leader in global advertising, M&C Saatchi wanted a Christmas display for their London office that would match the creativity and innovation that the company is known for.

The Brief

The client wanted us to provide Christmas decorations for their reception and café area that would combine the uniqueness of their brand with the more traditional elements of Christmas. They wanted an installation that would be totally showstopping and a celebration of their company’s innovative streak.

The Solution

After mind mapping a few ideas we decided to make a bespoke festive ampersand that would replicate a key component of the company’s logo and be a conversation starter for any employees or guests seated in the café.

For the reception area we opted for two 7ft Christmas trees that would immediately get visitors in the festive spirit, as well as a smaller bespoke ampersand that would sit against the reception desk and mirror the design of the larger café centerpiece.

The design needed to be out-of-the-ordinary and completely show stopping, while also conveying Christmas spirit. This allowed us to get really creative with the scale and shape of the display, which we then decorated in a traditional red and gold scheme that would immediately make employees and guests think of Christmastime

Working with an advertising agency always requires that extra spark of creativity, as clients of this nature are often in the market for something really unique. What could we do that was a little different? A Christmas tree that isn’t shaped like a Christmas tree! The ampersand really fitted the bill – unique, creative, and totally festive.
Ellie
Sales Development, Plant Designs